Why a Blog Can Put Money In Your Pocket
Why A Blog can put money in your pocket.
Blogging is an important part of growing your online business – and a money maker!
What is a Blog?
“Blog” is an abbreviated version of “weblog,”, a term used to describe web sites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other Web sites, usually presented as a list of entries by date posted. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects. Many blogs focus on a particular topic, some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author’s daily life and thoughts.
When it comes to building a profitable online business, this is why you should have a blog.
1. By posting frequently to your Blog, you trigger search engines such as Google to scan and index your site. Search engines are always looking for new content so they can provide the most up to date search results for their users. By posting unique content that is dense with they key words for your product or service, you increase your likelihood of being ranked higher in search engines and thus prospective customers finding your site. If your blog is a very narrow focus, posting frequently on topics related to that topic helps your site grow in popularity due to better indexing. Narrow focus blogs allow you to better attract your target audience. This is also part of something called niche marketing.
2. As your blog grows in popularity due to better page ranking in search engines, your traffic will grow. Higher traffic means a larger audience is exposed to your products, services and offers. A blog is a marketing machine. For example, if your blog posts are for product reviews, you can integrate order links within your reviews. Or you can include Ads within your blog at the top, bottom or side columns. These can be ads for your own products/services and/ or you can sign up for program like Google’s Ad Sense. This is called Monetizing your blog. You authorize Google to place ads relevant to your content on your blog. When those ads are clicked on you as the referrer, earn revenue. You can also participate in YouTube’s partner program and add YouTube videos to your blog. When those videos are viewed revenue can also be earned.
Keys to Blog Content that increases speed of indexing, ranking and traffic
-Post unique fresh content that is key-word rich (see below)
-Post on time sensitive issues, example breaking news, controversial issues, new product releases for faster scanning
-Descriptive title that include at least one or two of your ideal key words
-Post daily if possible, or as often as you can
-Integrate Google Ads on your Blog for an advantage with Google
-Add YouTube videos for an advantage with Google
-Reviews and Interviews seem to be a favourite of many search engines, they often get scanned very quickly.
-integrate links to Social Media so readers can easily tweet, share or post your blog posts
What does Key-Word Rich mean?
Key Word Rich means this. Determine the words that people would logically use to search for what you offer. Then make sure you use use those key words within your blog content and ideally in your title. Don’t overdue it, weave those words in naturally not with obvious repetition. Not sure what the best key words are? Type in the keywords at Google that you think are ideal, what comes up in the search results? Is this where you want your site to appear? What words are your competitors using? Review their listing and site to help determine this. You can also set up an Ad Words account with Google, you don’t have to actually proceed with the paid advertising program they offer, but just set the account up and see if you can generate some key word intelligence within their program.
How to get a Blog:
Worldprofit offers WordPress Blogs. They are easy to use and a very popular blog format. Hosted Blogs are available but not included in the Silver or Platinum VIP Membership,if you would like one submit a Support ticket for pricing and details.